Article

China next on White's hit list; landmark deal with Sohu

Thomas Gerbasi, UFC - The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”
 

By Thomas Gerbasi

The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”

This statement came right after White proudly flexed for a reporter when asked his thoughts on the UFC being broadcast live into China for the first time this Saturday night.

“We like it,” he grinned before continuing. “We’re very happy. We just did this deal with Abu Dhabi (Flash Entertainment), and through that, we knew that these guys were going to be great strategic partners. China is on our hit list right now, especially now that we’ve got Sohu.”

UFC 109 will air live on China’s Sohu.com, which is the biggest website in the country, with over two billion registered worldwide users. Also the official web partner for the 2008 Beijing Olympics, and the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China, Sohu.com will bring the Octagon action to more people than ever before this weekend, opening up even more opportunities for the UFC’s international expansion, as well as in its target demographic.

“Basically, in China, the way that it works over there is that all the 18 to 34 males don’t watch (conventional) TV,” explained White. “They go to this website and that’s where they watch all their television.”

It’s the second major foray into China for the UFC, which debuted programming last summer to millions through Inner Mongolia Television (NMTV), a network available in 60 million households. But Saturday’s UFC 109 broadcast on Sohu.com will be the first ever live event aired there, and White can’t wait for the first bell to ring.

“We did a major deal with these guys, and we’re really pumped about it,” he said.

 

토요일, 6월 4
10PM/7PM
ETPT
Los Angeles, California

미디어

최근
마이클 비스핑은 쿵 리를 꺾으며 UFC에서 8번째 KO승을 기록한다. 비스핑은 6월 4일 루크 록홀드에게 도전한다.
2016. 5. 30
UFC Minute 진행자 리사 포일스가 UFC 199 대회 루크 록홀드-마이클 비스핑 대결을 관련 통계를 이용해 분석한다.
2016. 5. 30
유라이어 페이버가 UFN 보스턴 대회 메인이벤트 경기에 대해서 이야기한다. UFN 보스턴 대회에서 도미닉 크루즈는 TJ 딜라쇼를 꺾고 밴텀급 타이틀을 획득했다.
2016. 5. 30
UFC 194 대회 전후 및 대회 일정을 소화하는 루크 록홀드. 록홀드는 UFC 194 대회에서 크리스 와이드먼을 꺾고 미들급 타이틀을 획득했다.
2016. 5. 30