Article

China next on White's hit list; landmark deal with Sohu

Thomas Gerbasi, UFC - The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”
 

By Thomas Gerbasi

The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”

This statement came right after White proudly flexed for a reporter when asked his thoughts on the UFC being broadcast live into China for the first time this Saturday night.

“We like it,” he grinned before continuing. “We’re very happy. We just did this deal with Abu Dhabi (Flash Entertainment), and through that, we knew that these guys were going to be great strategic partners. China is on our hit list right now, especially now that we’ve got Sohu.”

UFC 109 will air live on China’s Sohu.com, which is the biggest website in the country, with over two billion registered worldwide users. Also the official web partner for the 2008 Beijing Olympics, and the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China, Sohu.com will bring the Octagon action to more people than ever before this weekend, opening up even more opportunities for the UFC’s international expansion, as well as in its target demographic.

“Basically, in China, the way that it works over there is that all the 18 to 34 males don’t watch (conventional) TV,” explained White. “They go to this website and that’s where they watch all their television.”

It’s the second major foray into China for the UFC, which debuted programming last summer to millions through Inner Mongolia Television (NMTV), a network available in 60 million households. But Saturday’s UFC 109 broadcast on Sohu.com will be the first ever live event aired there, and White can’t wait for the first bell to ring.

“We did a major deal with these guys, and we’re really pumped about it,” he said.

 

토요일, 9월 5
10PM/7PM
ETPT
Las Vegas, Nevada

미디어

최근
UFC Minute 진행자 리사 포일스가 홀리 홈과 이야기를 나눴다. 그리고 론다 로우지와의 경기가 발표된 후 미샤 테이트와 어떤 이야기를 나눴는지도 공개된다.
2015. 9. 3
메건 올리비가 플라이급 챔피언 드미트리우스 존슨과 자리를 함께 했다. 존슨은 UFC 191 대회에서 7차 타이틀 방어전을 앞두고 있다. 존슨의 체급지배력, 상대인 존 도슨에 대해서 솔직한 이야기가 오갔다. UFC 191 대회는 PPV로 이번 토요일 방송된다.
2015. 9. 2
드미트리우스 존슨과 존 도슨이 1차전 영상을 지켜본 후 상대방의 기술을 어떻게 파악했는지 설명한다. 양 선수는 라스베이거스에서 이번 토요일 열리는 UFC 191 대회에 출전해 2차전을 치른다. 대회는 PPV로 시청할 수 있다.
2015. 9. 2
UFC 191 대회로 향한 길은 프랭크 미어, 페이지 벤전트, 알렉스 챔버스, 드미트리우스 존슨 등의 선수들이 막바지 팀 훈련을 실시하는 장면으로 채워진다. UFC 191 대회는 토요일 라이베이거스에서 열리며 PPV로 감상할 수 있다.
2015. 9. 1