Article

Tracey Bleczinski Hired as Head of Consumer Products

ULTIMATE FIGHTING CHAMPIONSHIP HIRES TRACEY BLECZINSKI AS HEAD OF CONSUMER PRODUCTS

Bleczinski, Formerly VP of Consumer Products for NFL, Brings More Than 14 Years of Experience in Global Licensing, Merchandise, and Brand Marketing

Las Vegas, Nev. – The Ultimate Fighting Championship® (UFC®) is pleased to announce its recent hire of Tracey Bleczinski, who will join the organization as the Senior Vice President of Consumer Products.

Bleczinski brings more than 14 years of experience and comes to the UFC from the National Football League (NFL) where she served as Vice President of Consumer Products. She developed the long-term strategic plan for the NFL’s apparel business which covered on-the-field-uniforms, apparel and fan gear. She has been responsible for many of the recent women’s apparel initiatives from NFL licensees and has managed the NFL’s partnerships with Nike, New Era, Under Armour, VF and more. Additionally, she has launched programs such as the NFL RushZone, Take a Player to School, the NFL Women’s Apparel: Fit for You Campaign, and the first-ever NFL Pop Up Store specifically for female fans.

In her new role, Bleczinski will head UFC’s robust consumer products and apparel division.  A veteran with a proven track record, Bleczinski’s priority will be to develop a long-term global licensing, merchandising, and product strategy to capitalize on UFC’s growing international footprint which now reaches over 145 countries and territories. She will also develop product strategies for the UFC organization throughout the United States, and will coordinate UFC’s global licensing business in conjunction with UFC offices in London, England, Toronto, Canada, Sao Paolo, Brazil and Singapore.

“Tracey brings a ton of experience, creativity and a unique perspective to our organization as we continue to grow, and we are thrilled to have her join the team,” said UFC President Dana White. “Tracey’s track record and leadership in consumer products are exactly what the company needs to achieve major growth in our licensing and merchandise business.”

“The UFC is a global brand with hundreds of millions of fans across the world,” said Bleczinski. “I am looking forward to developing and implementing a consumer product strategy and partnering with world-class licensees to reach all of UFC’s fans globally.”

Prior to joining the NFL, Bleczinski gained experience in sports and retail business at the University of Kansas Athletics Department, Champions Sports Apparel and Creative Enterprises. A graduate of Kansas State University, Bleczinski was a full scholarship athlete in basketball. She received her BS in journalism and later her MS in Education/Sports Administration from the University of Kansas.


일요일, 5월 8
2PM/11AM
ETPT
Rotterdam, Netherlands

미디어

최근
에피소드 2를 통해 출중한 킥복싱 실력을 자랑하는 헤르마이네 데 란다미와 함께 한다. 란다미는 5월 8일 홈 팬 앞에서 안나 엘모세와 경기를 치른다. 생일을 맞아 가족 및 친구들과 시간을 보낸 란다미는 우트레흐트의 체육관으로 향한다.
2016. 5. 3
선수 겸 UFC 해설자 댄 하디와 함께 존 구든이 5월 8일 UFN 로테르담 대회 메인이벤트 오브레임 vs. 알롭스키 대결에 대해서 인포그래픽을 곁들여 설명한다.
2016. 5. 3
긴장감 넘치는 헤비급 대진 2개를 앞세운 UFN 로테르담 대회, UFC Minute 진행자 리사 포일스가 로테르담 대회의 숨겨진 명경기에 대해서 알아본다.
2016. 5. 3
알리스타 오브레임과 안드레이 알롭스키는 팀 동료지만 이번 주말 로테르담 대회 메인이벤트 경기에서 맞붙는다. 대회는 일요일 폭스스포츠 1 채널에서 동부 오후 2시/서부 오전 11시부터 중계된다.
2016. 5. 3