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UFC® Launches UFCJAPAN.JP

Las Vegas, NV (USA) and SMJ Co. Ltd. (Tokyo, Japan) –- In a move to bring the UFC® experience one step closer for mixed martial arts fans in Japan, The Ultimate Fighting Championship® officially launched the first Japanese-language UFC web and mobile sites. Japanese fight fans can now access UFC via the new and only UFC branded Japanese PC and mobile sites across all three major carriers’ 3G networks in Japan.
Las Vegas, NV (USA) and SMJ Co. Ltd. (Tokyo, Japan) –- In a move to bring the UFC® experience one step closer for mixed martial arts fans in Japan, The Ultimate Fighting Championship® officially launched the first Japanese-language UFC web and mobile sites. Japanese fight fans can now access UFC via the new and only UFC branded Japanese PC and mobile sites across all three major carriers’ 3G networks in Japan.

The UFC Official Mobile sites will offer the latest news and enhanced content of the UFC to 3G network users of all three major mobile carriers – NTT Docomo, KDDI and Softbank in Japan. Content such as breaking news, fight previews, video interviews, photos and editorial columns will be offered on a daily basis.

Japanese fighter Yoshihiro Akiyama is the latest addition to the UFC, with his debut fight taking place at the historic UFC 100 event Saturday, July 11 in Las Vegas. In addition to Akiyama, UFC has a steady stream of talent coming out of Japan including Yushin Okami, Yoshiyuki Yoshida and Caol Uno.

The largest mixed martial arts organization (MMA) in the world, UFC delivers the premier series of MMA sporting events. UFC is the largest pay-per-view content provider in the world and is the fastest growing sports organization in history. UFC television programming can be seen in over 100 countries and territories worldwide in 20 different languages, including locally on WOWOW in Japan.

World Extreme Cagefighting® (WEC®), home of the best lighter weight fighters in the world, including the popular bantamweight Takeya Mizugaki, will also be featured in the mobile site with news, photos and other content.

To access UFC Japanese site on your web mobile device, please visit http://m.ufcjapan.jp
To access UFC Japanese site on your desktop PC computer, please visit UFCJapan.jp

About The Ultimate Fighting Championship®
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by ZUFFA, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.

About Sports Marketing Japan:
Sports Marketing Japan operates and manages new media businesses in Japan, including mobile and PC sites for the NBA, NFL, WWE, Wimbledon, Australian Open Tennis, US Open Tennis, US LPGA, PGA Tour and Serie A Soccer.
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