Article

Dana White reaches 1 M Twitter followers

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren't milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter.

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

"I love Twitter because I get to talk directly to UFC fans," said White. "Their support is awesome and has made the sport what it is today."

Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA. Watch a Twitter giveaway below.

Amy Martin, founder of Digital Royalty, a social media brand management company, credits White with taking advantage of the instant medium. "Through Twitter, Dana uniquely humanizes the UFC brand," she said. "The genuine, two-way communication and interaction he has with his followers is rare among any brand."

In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining global accounts @UFChoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.

UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.

일요일, 10월 26
11AM
KST
Rio de Janeiro, Brazil

미디어

최근
Top light heavyweight contenders Phil "Mr. Wonderful" Davis and Alexander "The Mauler" Gustafsson go at it inside the Octagon at UFC 112. Watch Davis battle Glover Teixeira in the co-main event at UFC 179 in Rio de Janeiro, Brazil.
2014. 10. 20
플라이급 챔피언 조제 알도와 팀알파매일의 채드 멘데스의 카운트다운을 확인해보자
2014. 10. 19
플라이급의 스캇 조르겐센은 라운드 종료 전 리어네이키드 초크로 존 알버트에게 서브미션 승리를 거두었다. UFC 179에서 조르겐센과 윌슨 헤이스의 경기를 놓치지 말자.
2015. 10. 17
헤비급 랭킹 4위의 글로버 테셰이라가 레슬러 출신의 파이터 라이언 베이더와 격돌했다. UFC 179 코메인이벤트에서 필 데이비스와 테셰이라의 경기를 놓치지 말자.
2014. 10. 17