Article

Dana White reaches 1 M Twitter followers

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren't milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter.

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

"I love Twitter because I get to talk directly to UFC fans," said White. "Their support is awesome and has made the sport what it is today."

Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA. Watch a Twitter giveaway below.

Amy Martin, founder of Digital Royalty, a social media brand management company, credits White with taking advantage of the instant medium. "Through Twitter, Dana uniquely humanizes the UFC brand," she said. "The genuine, two-way communication and interaction he has with his followers is rare among any brand."

In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining global accounts @UFChoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.

UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.

미디어

최근
블랙질리언이 금주 TUF 에피소드에서 150-50으로 격차를 벌렸다. 제이슨 블랙이 마르셀로 알파바를 제압하고 거둔 승리에 각 팀들이 어떻게 반응하는지 지켜보자.
2015. 5. 27
UFC가 스코틀랜드의 글래스고로 향한다. 잉글랜드의 마이클 비스핑과 브라질의 탈레스 레이테스가 펼치는 미들급 경기가 대회 메인이벤트다. 티켓 판매는 5월 29일부터 시작된다.
2015. 5. 27
스탠딩 상태, 그라운드 상태 모두 큰 위협으로 다가오는 데니스 시버가 카와지리 타츠야를 맞아 7월 20일 UFN 베를린 대회에 출전한다.
2015. 5. 27
독일 출신의 닉 하인은 폭발적인 힘과 공격성을 그가 옥타곤에 들어설 때마다 보여준다. 닉 하인은 루카스 사주스키와 7월 20일 독일 베를린 O2 월드에서 열리는 UFN 베를린 대회에서 맞붙는다.
2015. 5. 27