Article

Dana White reaches 1 M Twitter followers

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren't milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter.

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

"I love Twitter because I get to talk directly to UFC fans," said White. "Their support is awesome and has made the sport what it is today."

Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA. Watch a Twitter giveaway below.

Amy Martin, founder of Digital Royalty, a social media brand management company, credits White with taking advantage of the instant medium. "Through Twitter, Dana uniquely humanizes the UFC brand," she said. "The genuine, two-way communication and interaction he has with his followers is rare among any brand."

In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining global accounts @UFChoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.

UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.

토요일, 8월 1
10PM/7PM
ETPT
Rio de Janeiro, Brazil

미디어

최근
드래프킹 판타지 팩트 이번 편에서는 론다 로우지, 베스 코헤이아, 마우리시오 쇼군, 호제리오 노게이라를 비롯한 많은 선수을 만나본다. 이번 토요일 브라질 리오데자네이루에서 열리는 UFC 190 대회가 가까워지고 있다.
2015. 7. 30
UFC 190 대회 메인이벤트 출전자 론다 로우지와 베스 코헤이아 사이의 적의가 불타오른다. 양 선수는 미디어데이 행사에서 서로를 맞이했다.
2015. 7. 30
UFC 특파원 메건 올리비가 UFC 190 대회에 출전하는 스타 선수들을 만나 이번 대회에 임하는 각오에 대해 들어본다.
2015. 7. 30
무료 MMA 비디오: UFC 메이메이커 조 실바, 션 쉘비가 UFC 190에 대한 예상을 말한다. 또한 론다 로우지-베스 코헤이아 경기를 포함해 특별히 관심을 가지고 있는 경기를 짚어준다.
2015. 7. 30