Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

미디어

최근
닉 레츠와 샤를레스 올리베이라가 5월 30일 열린 UFN 대회의 옥타곤에 들어서는 것을 지켜보자. 샤를레스 올리베이라는 맥스 할러웨이를 상대로 UFN 사스카툰 대회에 출전한다.
2015. 7. 30
UFC Minute 리사 포일스가 스타 선수로 떠오르는 야이르 로드리게스에 대해서 이야기 한다. 또한 야이르가 UFC 192 대회에서 치르는 다니엘 후커와의 대결에 대해서도 전망해본다.
2015. 8. 4
네바다주 르노 출신의 페이지 밴잰트가 UFC 데뷔전을 치른다. 무패 행진을 달리던 하와이의 카일린 커란을 상대로 이변을 일으키려 한다. 페이지는 알렉스 챔버를 UFC 191 대회에서 상대한다.
2015. 7. 31
무료 MMA 비디오: UFC 미들급 선수인 유라이어 홀이 남부 캘리포니아에서 주민들을 돕는다. 자신이 어릴 때 겪었던 학교 폭력과 그로 인해 자살 직전까지 내몰렸던 사연을 이야기 한다. 유라이어 홀은 내쉬빌 대회에서 올루왈레 밤그보스와 맞붙는다.
2015. 8. 4