Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

일요일, 10월 26
11AM
KST
Rio de Janeiro, Brazil

미디어

최근
Felice Herrig gets assistance preparing for her rematch with Heather Clark from Team Pettis coaches. After watching film, coach Anthony Pettis is sure Felice has an advantage going into the bout.
2014. 10. 21
채드 멘데스가 존 아닉과 함께 조제 알도와의 지난 경기를 되돌아봤다. 그는 UFC 179에서 페더급 챔피언 조제 알도에게 재도전장을 내민다.
2014. 10. 20
얼티밋파이터 최초로 멕시코 출신의 팀 동료간의 매치업이 성사됐다. 예어 로드리게스와 로돌포 루비오가 대결을 앞둔 가운데 벨라스케즈 코치과 베우둠 코치간의 링밖 대결에도 관심이 모아지고 있다.
2014. 10. 20
라이트 헤비급의 "미스터원더풀" 필 데이비스는 UFC 112에서 "더 마울러" 알렉산더 구스타프손과 격돌했다. 브라질 리우 데 자네이로에서 열리는 UFC 179 코메인이벤트에서 데이비스와 글로버 테셰이라의 경기를 놓치지말자.
2014. 10. 20