Article

Tracey Bleczinski Hired as Head of Consumer Products

ULTIMATE FIGHTING CHAMPIONSHIP HIRES TRACEY BLECZINSKI AS HEAD OF CONSUMER PRODUCTS

Bleczinski, Formerly VP of Consumer Products for NFL, Brings More Than 14 Years of Experience in Global Licensing, Merchandise, and Brand Marketing

Las Vegas, Nev. – The Ultimate Fighting Championship® (UFC®) is pleased to announce its recent hire of Tracey Bleczinski, who will join the organization as the Senior Vice President of Consumer Products.

Bleczinski brings more than 14 years of experience and comes to the UFC from the National Football League (NFL) where she served as Vice President of Consumer Products. She developed the long-term strategic plan for the NFL’s apparel business which covered on-the-field-uniforms, apparel and fan gear. She has been responsible for many of the recent women’s apparel initiatives from NFL licensees and has managed the NFL’s partnerships with Nike, New Era, Under Armour, VF and more. Additionally, she has launched programs such as the NFL RushZone, Take a Player to School, the NFL Women’s Apparel: Fit for You Campaign, and the first-ever NFL Pop Up Store specifically for female fans.

In her new role, Bleczinski will head UFC’s robust consumer products and apparel division.  A veteran with a proven track record, Bleczinski’s priority will be to develop a long-term global licensing, merchandising, and product strategy to capitalize on UFC’s growing international footprint which now reaches over 145 countries and territories. She will also develop product strategies for the UFC organization throughout the United States, and will coordinate UFC’s global licensing business in conjunction with UFC offices in London, England, Toronto, Canada, Sao Paolo, Brazil and Singapore.

“Tracey brings a ton of experience, creativity and a unique perspective to our organization as we continue to grow, and we are thrilled to have her join the team,” said UFC President Dana White. “Tracey’s track record and leadership in consumer products are exactly what the company needs to achieve major growth in our licensing and merchandise business.”

“The UFC is a global brand with hundreds of millions of fans across the world,” said Bleczinski. “I am looking forward to developing and implementing a consumer product strategy and partnering with world-class licensees to reach all of UFC’s fans globally.”

Prior to joining the NFL, Bleczinski gained experience in sports and retail business at the University of Kansas Athletics Department, Champions Sports Apparel and Creative Enterprises. A graduate of Kansas State University, Bleczinski was a full scholarship athlete in basketball. She received her BS in journalism and later her MS in Education/Sports Administration from the University of Kansas.


미디어

최근
도미닉 크루즈는 옥타곤 복귀전에서 TJ 딜라쇼를 꺾고 밴텀급 타이틀을 차지한다. 7월 4일 UFC 199 대회, 크루즈는 유라이어 페이버를 상대로 타이틀 방어전을 치른다.
2016. 5. 23
마이클 비스핑은 지난 2월 런던 홈 팬 앞에서 앤더슨 실바를 꺾으며 선수경력 최고의 승리를 거둔다. 비스핑은 7월 4일 UFC 199 대회에서 루크 록홀드의 미들급 타이틀에 도전한다.
2016. 5. 20
루크 록홀드가 UFC 194 대회에서 크리스 와이드먼을 꺾고 미들급 타이틀을 차지하는 장면을 살펴보자. 록홀드는 7월 4일 UFC 199 대회에서 마이클 비스핑을 상대로 타이틀 방어전을 치른다.
2016. 5. 23
코디 가브런트는 언제나 파이터였다. 옥타곤 바깥에서도 마찬가지다. 가브런트는 알파메일 팀과의 훈련, 가족의 중요성, 라스베이거스 대회 토마스 알메이다와의 대결에 대해서 이야기한다.
2016. 5. 23