Article

Tracey Bleczinski Hired as Head of Consumer Products

ULTIMATE FIGHTING CHAMPIONSHIP HIRES TRACEY BLECZINSKI AS HEAD OF CONSUMER PRODUCTS

Bleczinski, Formerly VP of Consumer Products for NFL, Brings More Than 14 Years of Experience in Global Licensing, Merchandise, and Brand Marketing

Las Vegas, Nev. – The Ultimate Fighting Championship® (UFC®) is pleased to announce its recent hire of Tracey Bleczinski, who will join the organization as the Senior Vice President of Consumer Products.

Bleczinski brings more than 14 years of experience and comes to the UFC from the National Football League (NFL) where she served as Vice President of Consumer Products. She developed the long-term strategic plan for the NFL’s apparel business which covered on-the-field-uniforms, apparel and fan gear. She has been responsible for many of the recent women’s apparel initiatives from NFL licensees and has managed the NFL’s partnerships with Nike, New Era, Under Armour, VF and more. Additionally, she has launched programs such as the NFL RushZone, Take a Player to School, the NFL Women’s Apparel: Fit for You Campaign, and the first-ever NFL Pop Up Store specifically for female fans.

In her new role, Bleczinski will head UFC’s robust consumer products and apparel division.  A veteran with a proven track record, Bleczinski’s priority will be to develop a long-term global licensing, merchandising, and product strategy to capitalize on UFC’s growing international footprint which now reaches over 145 countries and territories. She will also develop product strategies for the UFC organization throughout the United States, and will coordinate UFC’s global licensing business in conjunction with UFC offices in London, England, Toronto, Canada, Sao Paolo, Brazil and Singapore.

“Tracey brings a ton of experience, creativity and a unique perspective to our organization as we continue to grow, and we are thrilled to have her join the team,” said UFC President Dana White. “Tracey’s track record and leadership in consumer products are exactly what the company needs to achieve major growth in our licensing and merchandise business.”

“The UFC is a global brand with hundreds of millions of fans across the world,” said Bleczinski. “I am looking forward to developing and implementing a consumer product strategy and partnering with world-class licensees to reach all of UFC’s fans globally.”

Prior to joining the NFL, Bleczinski gained experience in sports and retail business at the University of Kansas Athletics Department, Champions Sports Apparel and Creative Enterprises. A graduate of Kansas State University, Bleczinski was a full scholarship athlete in basketball. She received her BS in journalism and later her MS in Education/Sports Administration from the University of Kansas.


토요일, 8월 1
10PM/7PM
ETPT
Rio de Janeiro, Brazil

미디어

최근
드래프킹 판타지 팩트 이번 편에서는 론다 로우지, 베스 코헤이아, 마우리시오 쇼군, 호제리오 노게이라를 비롯한 많은 선수을 만나본다. 이번 토요일 브라질 리오데자네이루에서 열리는 UFC 190 대회가 가까워지고 있다.
2015. 7. 30
UFC 190 대회 메인이벤트 출전자 론다 로우지와 베스 코헤이아 사이의 적의가 불타오른다. 양 선수는 미디어데이 행사에서 서로를 맞이했다.
2015. 7. 30
UFC 특파원 메건 올리비가 UFC 190 대회에 출전하는 스타 선수들을 만나 이번 대회에 임하는 각오에 대해 들어본다.
2015. 7. 30
무료 MMA 비디오: UFC 메이메이커 조 실바, 션 쉘비가 UFC 190에 대한 예상을 말한다. 또한 론다 로우지-베스 코헤이아 경기를 포함해 특별히 관심을 가지고 있는 경기를 짚어준다.
2015. 7. 30