Article

MSM Deal Will Bring UFC to India

UFC® AND MULTI SCREEN MEDIA (MSM) ANNOUNCE A FOUR-YEAR DISTRIBUTION AGREEMENT
Las Vegas, NV (USA) and Mumbai, India – Ultimate Fighting Championship® (UFC®) and Multi Screen Media (MSM) – a subsidiary of Sony Pictures Television, announced their partnership to broadcast UFC programming in India and the rest of the sub-continent. MSM’s new sports channel, SIX, will deliver the world’s largest brand of mixed martial arts to Indian fans across the country by airing live UFC events, taped specials, and exciting bouts from the vast UFC library.

“When we went to India over a year ago I felt the market held enormous potential for the UFC,” said Lorenzo Fertitta, Chairman of UFC. “India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.”   

“I’ve been saying for a few years that India would be next and it was just a matter of finding the right partner in the market. MSM has been a pioneer in India, broadcasting new sports franchises like the IPL. We’ve got big plans for India and MSM couldn’t be a better partner,” said Dana White, President of the UFC.

“We are delighted to be bringing the best of the sport of mixed martial arts to India,” said Man Jit Singh, CEO of Multi Screen Media Private Ltd. “Mixed martial arts requires tremendous physical conditioning, skill and strategy and we hope it will be an inspiration to young India. We hope the programming that will be premiered on our sports channel, SIX, will motivate a new generation to compete on the world stage in one of the fastest growing sports.”

Indian fans have access to exclusive content at UFC.com, http://facebook.com/UFCIndia and http://twitter.com/UFCIndia.

미디어

최근
UFC 177에 출전한 대니 카스틸로와 토니 퍼거슨의 인터뷰를 확인해 보자
2014. 8. 30
조 로건이 UFC 177 메인이벤트를 장식한 밴텀급 챔피언 T.J. 딜라쇼와 그의 상대 조 소토를 인터뷰 했다
2014. 8. 30
자신의 첫 타이틀 방어를 성공한 T.J. 딜라쇼, 타이틀 도전을 갈망하는 베테 코레이라의 소감 및 조 소토에 대한 데이나 화이트 대표의 생각을 확인해 보자
2014. 8. 30
UFC 177 at Sleep Train Arena on August 30, 2014 in Sacramento, California. (Photo by Zuffa LLC/Zuffa LLC via Getty Images)
2014. 8. 30