Article

UFC Signs With TV Bank and Hikari TV

ULTIMATE FIGHTING CHAMPIONSHIP® SIGNS JAPANESE DIGITAL MEDIA PARTNERSHIPS WITH TV BANK CORP. AND HIKARI TV
 
New Agreements Increase UFC’s Presence in Japan Following the Entry of Three More Japanese Fighters
Riki Fukuda, Kid Yamamoto, Yoshihiro Akiyama, Michihiro Omigawa and Yushin OkamiTokyo, Japan – The world’s leading mixed martial arts organization, the Ultimate Fighting Championship®, has announced two agreements that will further UFC’s development in Japan. 

The announcement was made in a joint press conference held Monday at Yoshihiro Akiyama’s Cloud Dojo by senior executives from the UFC®, TV Bank and NTT Plala.  The digital media distribution deals will enable significantly wider access to a range of UFC content to Japanese MMA fans.

First, UFC® officials announced a deal with TV Bank Corp. which will provide an Official UFC Mobile site across all three major Japanese cellular networks - NTT Docomo, KDD AU and Softbank. The agreement with TV Bank Corp. will ensure that UFC® updates, ringtones, wallpapers, fights on demand and other exciting content are made available to UFC fans in Japan.

Most news and features will be accessible for free, while premium content will be available on a pay basis.  The partnership establishes TV Bank, a subsidiary of major Japanese digital media company Softbank, as the UFC’s primary online content distributor in Japan.

In a second announcement for Japanese UFC fans, UFC officials confirmed an agreement with the Hikari TV, the internet protocol television network (IPTV) operated by NTT Plala Corp.  The digital network will air delayed live and archived UFC bouts, as well as classic fights from the famed PRIDE® library. Hikari TV currently enjoys a rapidly growing subscriber base of more than 1.3 million subscribers in Japan.

Both the Official UFC Mobile site and UFC/PRIDE content on Hikari TV will be launched on Feb. 1, 2011.

“Today is a very important step in expanding our media platforms to bring the UFC to more Japanese fans than ever before,” said Mark Fischer, UFC Executive Vice President and Managing Director of Asia. “We want to make sure that any fan who wants to watch the UFC has the best access they can and, at the same time, reach new fans.”

TV Bank President Tomotaka Nakagawa and NTT Plala President Koji Bando also touted the new joint initiative during the joint press conference.

“The UFC’s popularity is growing on a daily basis around the world, and we’re delighted to be one of the UFC’s partners to help them grow in Japan,” TV Bank’s Nakagawa said. “We are a subsidiary of Softbank, but we also deal with other networks, such as NTT Docomo and KDDI AU.  Our plan is not to monopolize the content, but rather for the UFC brand name and the sport to become more popular in Japan.  Of course, we’re also very happy to provide a way for fans to see Japanese fighters competing abroad.  Our ultimate goal would be to assist in any way possible, to bring the UFC to Japan.”

NTT Plala’s Bando agreed.

“The UFC is a sport that is popular worldwide and we’re excited about this opportunity,” Bando said.  “In our sports programming, we already have Japanese Baseball and Japanese Soccer, but adding UFC content will certainly boost our sports offering.”

UFC’s increased presence in Japan comes just weeks after the organization added three exciting Japanese fighters. The highly-decorated Norifumi "Kid" Yamamoto will make his UFC debut at UFC 126®: SILVA vs. BELFORT on Feb. 5 in Las Vegas, while featherweight Michihiro Omigawa returns to the UFC on the same date. Middleweight Riki Fukuda will also join the UFC, making his debut at UFC® 127: PENN vs. FITCH in Sydney, Australia on Feb. 27.

The trio joins current UFC middleweight contenders Yoshihiro Akiyama and Yushin Okami as proud Japanese warriors scheduled to grace the Octagon™ in 2011.

“There has never been a better time to be a UFC fan in Japan,” Fischer said. “Along with our existing partnership with WOWOW, the two deals announced continue to expand our media partnerships and consumer reach. Furthermore, the UFC is clearly building momentum in Japan toward finally bringing a live UFC event here for the first time in over a decade.”

Pictured from left: Japanese UFC fighters Riki Fukuda, Kid Yamamoto, Yoshihiro Akiyama, Michihiro Omigawa and Yushin Okami pose for photos at Monday’s press conference in Japan.
 
토요일, 4월 8
10PM/7PM
ETPT
Buffalo, New York

미디어

최근
명승부로 가득했던 UFN 런던 대회, UFC 파이트 패스로 다시 보기
2017. 3. 20
4월 8일 UFC 210 대회 재대결을 앞둔 다니엘 코미어와 앤서니 존슨, 양 선수가 라이트헤비급 타이틀을 놓고 벌인 1차전을 확인해보자.
2017. 3. 20
UFC 210 대회 다니엘 코미어와의 재대결을 앞둔 앤서니 코미어. 2008년 12월 13일 존슨과 케빈 번스의 경기를 확인해보자.
2017. 3. 17
UFC 208 대회 메인이벤트 헤르마이네 데 란다미 vs. 홀리 홈 여성 페더급 초대 챔피언 결정전 다시 보기. 공개 훈련부터 경기까지 모든 과정을 한 눈에 본다.
2017. 3. 19